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Social Media Marketing: How the TikTok platform can work for your small business

We all know that marketing for small businesses is hugely important and maybe a new platform like TikTok may be just what you need to reach your desired audience. If you’re not familiar with TikTok, it’s a social media platform that lets users create short videos from 15 seconds to 2 minutes long. 

The platform has been around globally since 2018 so is still relatively new as a form of social media but with its rapid growth, marketing experts are starting to notice. In this post, we want to give you an insight into how using TikTok can help grow your small business or brand presence.

Why should my business use TikTok?

TikTok for business is an extremely useful marketing platform because it gives you access to over 837 million monthly active users who are browsing on their smartphones at any given time. 

This massive audience allows brands and businesses to target consumers based on geography, gender, interests, etc., which means they’ll see your posts even when they’re not specifically searching for your product or service.

How to build your brand presence on TikTok

The first step to building your brand presence on TikTok is to download the app and create a profile. This is fairly easy to do, and all you need to provide are some basic details about your business/brand, as well as a bio that tells users a little bit more about what you offer. 

From there, there are some simple steps you can take to maximise your impact on the platform.

Understand the demographics

Unlike platforms like Facebook, TikTok is popular with a certain demographic, particularly those in the 13-25 age range but is gradually getting more popular with older audiences even from a viewing perspective, not just creation. 

TikTok works best when used by small businesses for marketing purposes if they are aware of who the app is primarily aimed at and what content the users on the platform typically engage with. For example, some brands have had success marketing through creating fun memes that appeal directly to their target market using popular hashtags relating specifically to that audience group.

This type of content works really well because younger audiences tend to spend lots of time online searching up trending topics. By incorporating trending hashtags into your marketing campaign you get exposure from people outside your immediate network. The content can also be authentic instead of perfectly crafted, that’s the point of the platform. Anyone and everyone can create content but yours needs to stand out and address your desired audience in order for them to continue to interact with your brand.

Engaging with a community

Any social media marketing works best when you can engage with a community and TikTok is no different.

The marketing efforts of brands on TikTok are so effective because they work to build up a community around their brand. They do this by sharing content that is relatable and relevant to the demographic who will become most familiar with their branding; whether it be through following them or even creating fan art.

Take inspiration from your competitors

If you’re unsure of what to include in your first TikTok, take a look at what your competitors are doing. There’s no harm in taking inspiration from the competition but putting your own spin on it and being authentic to your brand is key. 

Once you’ve started making TikTok videos, you can use the platform’s analytics to check what is and isn’t having an impact, using the data to help shape your marketing strategy.

Boost your marketing strategy with TikTok

Social media marketing is largely free and can be hugely effective if you take the time to understand the platform as well as the demographics you’re targeting. 

Using our short guide, you can quickly and effectively start building your brand on one of the world’s fastest-growing social media platforms.

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