TikTok Marketing: Is It Time For Your Business to Jump Onto This Trend?

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These days, it seems like everyone and their dog is on TikTok. And as a business owner, it’s a savvy little marketing platform you can use for a huge impact on audience reach. With access to 1.1 billion monthly active users, what’s not to love?

Hold your horses. While TikTok marketing can be a valuable tool, it’s not right for every business. So before you scroll to the sign-up page, ask yourself what you hope to achieve with this marketing platform. And, more importantly, whether your customers are actually using it.

Once you’ve done your research, jump into the Smartpay TikTok marketing guide below. We’ll discuss how to leverage this platform for your business and cover the key info, like audience engagement and brand presence. Enjoy!

Does My Business Really Need TikTok Marketing?

TikTok for business is a handy marketing platform, giving you access to billions of users around the world, including many here in Australia, and in your business’ local area. And in that sea of potential customers, you can target your content to attract people based on gender, geography, interests and more. The upside? They’ll see your posts even when they’re not searching for your product or service. Win!

Building a Brand Persona on TikTok

Every good business has a brand persona. And the first step to TikTok marketing is introducing that brand to the world. After downloading the app, create a profile with some basic details about your business and a clever little bio that tells users what you offer.

Once you’re set up, these simple steps will help you maximise your impact.

The Lowdown on Demographics

TikTok is popular with a younger demographic, particularly those in the 18-24 age range, but it’s gradually getting more popular with older users – in 2023 there were more than 520 million users that fell into the 25-34 and 35-44 age ranges. 

TikTok works best when used by small businesses for marketing purposes if they’re aware of who the app is primarily aimed at and what content the users on the platform typically engage with. For example, some brands have had marketing success by creating fun memes that appeal directly to their target market using popular hashtags relating specifically to that audience group.

This type of content works really well because younger audiences tend to spend lots of time online searching for trending topics. By incorporating trending hashtags into your marketing campaign, you get exposure from people outside your immediate network. 

The content doesn’t have to be perfectly crafted. In fact, authenticity is the point of TikTok. Anyone and everyone can create content, but yours needs to stand out and address your desired audience in order for them to continue to interact with your brand.

Get Up Close and Personal With Your People

One of the coolest things about TikTok marketing is you can engage with online communities, and this is something the brands with the biggest followings do. 

How, you ask? By sharing relatable content that’s relevant to the demographic who will become most familiar with their branding. You can do this by following people, creating fan art and engaging with others in like-minded communities.

They See Me Scrolling: Taking Inspo From Your Competitors

Feeling clueless about what to put in your first TikTok? A quick peek at what your competitors are doing can help. After all, there’s no harm in taking inspiration from the competition, as long as you put your own spin on it and stay true to your brand. 

Once you’ve started making TikTok videos, you can use the platform’s analytics to check what is and isn’t having an impact. This data can be a game changer for shaping your marketing strategy.

Go Viral With TikTok Marketing

A free and effective marketing tool that you can use to boost your brand’s persona? Sign us up. Social media marketing platforms, like TikTok, may be worth doing for your business, but it takes time to learn the ropes and understand the demographics you’re targeting. It also takes time to consistently post content.

But by following our advice, you can quickly and effectively start building your brand. Get ready to go viral.

Keen to learn more about Smartpay?

Discover how our best-in-class EFTPOS solutions work and what your business could save. Get in touch with the team at Smartpay today. 

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