In the beauty industry, transformation is the name of the game. But it’s not just clients that can benefit from a makeover.
Changing your payment solution to keep up with the times can rejuvenate your bottom line.
When Kelly, the owner of The Skin Hub, made the switch to Smartpay, the independent payment specialist, the impact was immediate.
“In the first month alone, we saved $500 by going with Smartpay’s solution – that’s about $6000 a year, which is a big boost when all your other costs are going up.”
Taking back control of EFTPOS fees
When Kelly first opened The Skin Hub over 15 years ago, the landscape of payments was quite different. Back then, cash was king and made up 69% of all payments in Australia, but times have changed.
According to Reserve Bank’s Consumer Payments Survey, in 2022, cash made up just 13% of payments, while card and mobile payments like Apple Pay and Google Pay, made up 76%, that’s 3 out of every 4 payments!
“With so many customers paying by card, our bank EFTPOS fees just kept going up and up. Something had to give.”, Kelly says.
"I decided to shop around and came across Smartpay's Zero Cost™ EFTPOS solution. Here was a company actually removing a cost, rather than increasing it."
Smartpay delivers the perfect payments foundation
“When we spoke to a payment specialist at Smartpay it was such a big difference. They listened and got to understand my business before talking about the benefits of Zero Cost™ EFTPOS to us.”
Unlike traditional EFTPOS solutions that charge merchants a transaction fee, Zero Cost™ EFTPOS shifts the cost to the customer as a small surcharge, which the terminal calculates automatically. This approach eliminates EFTPOS fees for the business and allows them to keep every dollar of their sale.
On top of that, Kelly discovered she didn’t have to change banks to switch her EFTPOS to Smartpay, and would be supported by fast, 24/7, locally-based payment specialists.
“They answered all my questions and explained how it would all work. I felt from the outset we were in good hands here.”
A flawless transition to Zero Cost™ EFTPOS
Kelly says the transition to Zero Cost™ EFTPOS was seamless with the terminal arriving pre-programmed and ready to plug-in and go. All she needed to do was place signs on the counters to explain the surcharge.
“I have a very loyal customer base so I was a little concerned, but honestly, I’ve experienced surcharging and I don’t think it’s a big deal.”
"Thankfully nearly all our customers are in the same boat. They understand the challenges we face as a small business and appreciate we're trying to reduce costs and keep prices down where we can."
Savings provide that financial glow
Across the board, we’re seeing price increases in our business. To deal with a payment specialist that saves me $6000 a year, while giving me better all round service, has just been incredible.
In these challenging times, I wholeheartedly recommend other small businesses talk to the specialists at Smartpay about how to do EFTPOS better – you won’t be sorry.”