Smartpay EFTPOS Pick of the Bunch for Local Grocer

Valley Fruit Market and Grocer
‘Thinking small’ is saving Valley Fruit Market and Grocer Wamberal a massive $12,000 p.a. in EFTPOS fees.

Since purchasing the business in 2013 and transforming it into a thriving grocery, owner Adrian has operated with a simple philosophy: Go local. Go Small.

“I am a big supporter of local businesses versus conglomerates. I feel the smaller companies pay more attention to their customers and provide better service.” Adrian says.

That’s why he decided to go with Smartpay for an EFTPOS solution, rather than the bank. It’s a decision he’s never regretted.

“Without a doubt, the best move I have made was switching my EFTPOS facilities to Smartpay.”

Keeping EFTPOS fees simple at the start

“I initially did some shopping around and found Smartpay’s Simple Flat blended rate to be a perfect fit,” says Adrian.

“A number of other providers had very confusing rate structures, different rates for different card types. With Smartpay Simple Flat Rate, it was just one simple rate for credit. I knew what I was paying every time. It was a lot easier for our bookkeeper as well."
"Then Smartpay launched Smartpay Zero Cost™ EFTPOS, and I swapped to that."
Valley Fruit Market and Grocer
multiple bouquet of yellow flowers

Switching to Smartpay Zero Cost™ EFTPOS is a reason to smile

With Smartpay Zero Cost™ EFTPOS, instead of paying a fee per transaction, a surcharge is automatically calculated and added to the total for your customer to pay.

“Smartpay settle the sale price into my account and there is no budgeting for fees at the end of the month,” adds Adrian.

"My accountant simply loves that. From the start, I was saving thousands. My team also loves how the surcharge is calculated automatically. With lots of casual staff, that is perfect."

"Staff do a shift report at the end of their shift and the machines settle themselves."

“My customers are happy too because I no longer have a minimum purchase amount for EFTPOS. That became very important when Covid hit and people wanted to pay exclusively with cards."

“80% of our customers use the ‘tap and go’ function.”

“Now everyone is surcharging, so no one is concerned about it.”
cured meats

Savings help create better customer experience

“We’re currently saving about $12,000 a year and that’s significant. The savings have allowed us to purchase a new fridge which keeps our berries super fresh in summer. We have purchased a ticket printer, so we can better label our produce, especially cuts of watermelon and pumpkin, which makes checkout for our customers quicker. We also have a new air conditioner, so customers have a better experience.”

“The savings have completely changed our business.”

How Valley Fruit Market and Grocer is benefiting with Smartpay

Savings Per Year
Based in
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