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Lush Collective keeps prices down with Zero Cost EFTPOS

The Lush Collective Hair Studio loves to raise the bar for clients - not raise their prices

So it was cause for celebration when the business was able to hold its service pricing for another year recently.

“For the last two years, I have been able to keep my prices the same and my clients appreciate that,” says owner Lauren.

“A big reason we’ve been able to do this is because we switched to Zero Cost EFTPOS.”

Counter of store

Surcharging solution found close to home

“Previously, my bank EFTPOS fees were adding up to about $500 – $550 per month.  I considered increasing my prices which I really didn’t want to do.  

“When eating out, I noticed a few of my local restaurants were surcharging, so I investigated and they told me about Smartpay’s Zero Cost EFTPOS. I thought it was a smart concept!

“Zero Cost EFTPOS sounded like an ideal way for me to keep my prices the same, whilst giving my client a choice on how they wished to pay.”

"I thought what a smart concept!"

A painless way to keep prices down

“I contacted Smartpay and found them very informative. They explained how everything worked and the process to switch from my bank. It was an easy process and occurred exactly as they advised.

“I was a little worried about what clients might think about a surcharge, but I am happy to say I have not lost any business due to surcharging and our clients have been very supportive.

“It’s a very small surcharge, and they have other options. Like me, they want to use their card to get reward points.

“I am happy to say I have not lost any business due to surcharging.”

Surcharging a big timesaver for Lush Collective

On top of the $6,000 Lush Collective is saving every year, Lauren says Zero Cost EFTPOS also saves her time reconciling.

“With Smartpay, it’s simple. We get the total value of every transaction, and I know exactly what will be deposited into our bank account.

Want to know more about surcharging?

If you’re keen to learn more about how surcharging on EFTPOS works, or what you could save, find out more about Zero Cost EFTPOS. To talk about how surcharging could work for your business, get in touch with the team at Smartpay.