Starting a business is tough at the best of times, but doing it during a lockdown takes real grit.
So when Varun bought a Jim’s Removals franchise (specialising in furniture removals Melbourne) in December 2020 he had to be smart. Fast-forward two years and he has proven his credentials now owning the whole Australian Franchise and his business is thriving.
So what was his secret? He made sure every dollar in the business worked just as hard as he did.
A great example of this was saving $18,000 dollars on EFTPOS fees by setting up with Smartpay Zero Cost™ EFTPOS.
Removing the transaction costs from your monthly expenses
“I was buying items at a grocery store and they had Smartpay’s Zero Cost™ EFTPOS solution. I thought this might be great for my business.” Varun explained.
“I did the sums with my business coach and it was a no-brainer.”
Traditionally, every EFTPOS transaction carries a small fee that the merchant pays, and this can quickly add up. In Varun’s case, it worked out to be approximately $1500 every month.
Zero Cost™ EFTPOS eliminates this fee entirely for the merchant by passing it on to the customer as a surcharge, which is automatically calculated by the terminal. Customers still have a choice in how they pay, and businesses keep 100% of their sales.
But how do customers feel about this approach? Does it hurt sales? Not at all, according to Varun.
“We are fortunate that our customers understand the direction we have taken. I feel customers want to use their cards for convenience, and surcharges are common now.”
Setting up Zero Cost™ EFTPOS with zero effort
“Getting up and running with Zero Cost™ EFTPOS is also a great experience”, says Varun.
“What really impressed me with Smartpay was how knowledgeable the Solution Specialist was.”
“She explained everything in a simple way and wanted to understand my business. She listened and acted. No messing around, no time wasting. She just got me up and running very quickly.”
“I did have a look at the competition, but thought Smartpay’s Zero Cost™ EFTPOS was the best.”
“It was an easy decision to switch to Smartpay’s Zero Cost™ EFTPOS and one that the whole team now appreciate,” says Varun.
“We have a number of vans and our team loves how the surcharge is calculated automatically. They can simply focus on providing great customer service and doing what they do best – being Movers in Melbourne!”
Looking to the future with confidence
“My business coach and I calculated we will save $18,000 in the next 12 months and expect that to grow in the years ahead.” Varun explains.
“It’s made a big difference to our cash flow and enables me to invest the savings in social media advertising to help grow the franchise business, with the aim of being one of the top removalists in Melbourne.”
Varun also believes the savings are helping him manage inflation and rising fuel prices.
“I would recommend Smartpay’s Zero Cost™ EFTPOS to other businesses and I’m already talking to them about it. It is a great solution that is really helping small businesses during these challenging times.”