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Ella Baché franchise saves $6K p.a. with EFTPOS makeover

The right treatment makes all the difference. That’s true for skin, and it’s true for your business’s bottom line.

For Marissa, the owner of Ella Baché Armidale, changing her EFTPOS regimen and switching to Smartpay Zero Cost EFTPOS has made a big difference to her cash flow, she says.

“Switching to Smartpay’s Zero Cost™ EFTPOS is saving us about $400-$500 every month and just over $1000 at Christmas.”

That's $6,000 every year! I pinch myself when I look at those savings.

Covid pushes up card purchases and transaction fees


“During Covid, I noticed more and more people were using their cards to pay, and my bank’s EFTPOS fees were starting to mount up. ” Marissa says.

"So many different cards, so many different fees. It was confusing."

“The worst part was getting charged a higher fee for premium cards. How’s that fair on a small business? I’ll tell you, it’s not.”

“My friend, who owns a hair salon, then told me I should switch to Smartpay.”

“He said it was a brilliant solution for hair and beauty businesses and, he was right!”

Zero Cost™ EFTPOS rejuvenates salon's profits

There are no bank fees with Smartpay Zero Cost™ EFTPOS. Instead, the payment solution automatically calculates a surcharge and adds it to the final amount for customers to pay.

“I contacted Smartpay, and they were super helpful. They explained the options and made the switch so easy.” Marissa says.

“I was initially concerned about passing on a surcharge fee, but we have loyal customers, and they’ve been very supportive.”

"Customers get that it's been a very challenging two years with Covid, and we're trying to recover."

“We placed a sign on the counter, and I explained to people that with Covid, and everyone using their cards more, we just couldn’t absorb the fees.”

“We wanted customers to be able to pay with their cards, and we didn’t want to raise our prices. Adding a small fee to card transactions instead is fair and seems to work well for everyone.”

New EFTPOS solution brings smiles to Ella Baché

“There is a lot for a hair or beauty business to love about the Zero Cost™ EFTPOS”, says Marissa.

“We love the simplicity of the Smartpay terminal. We love the way it automatically calculates the surcharge.”

“We just punch in the sale price, and everything is done. There’s no training required, which is handy when you have a team of nine.”

“There is just one simple flat rate for all credit cards, which is so different from my old bank fees.”

"I really do love saving $6,000 every year, it’s made a big difference to our cash flow!"

“I keep recommending Zero Cost™ EFTPOS to other businesses, and many have taken it up. It’s a great solution for any small business.”

Want to know more about surcharging?

If you’re keen to learn more about how surcharging on EFTPOS works, or what you could save, find out more about Zero Cost EFTPOS. To talk about how surcharging could work for your business, get in touch with the team at Smartpay.

We have signs on our counter and advise customers when they pay; we are very transparent. The surcharge appears on the terminal screen and their receipt.