Bakery Uses $12K of EFTPOS Savings to Grow Business

The Semaphore Bakehouse
At The Semaphore Bakehouse in Adelaide, it wasn’t just bakers and bread rising every day. It was the bakery’s EFTPOS fees too.

“During Covid we noticed more customers paying with their cards and mobile phones and our fees started to increase significantly,” says owner Terry.

"We were paying about $800 - $1,000 per month in EFTPOS fees to our bank."

That was something Terry was determined to change.

The ingredient to a successful business

Terry has owned the Semaphore Bakehouse with his wife for the past 11 years. Before that he worked as an employee for 7.5 years.

That’s enough time to learn what makes a business like his successful.

“It takes hard work and always knowing where your money is going. Some expenses like EFTPOS fees feel like stock waste. Like you’re burning your money and killing your cashflow.”

"We got to a point we simply could not absorb those fees anymore."

When Terry and his wife heard about Smartpay Zero Cost™ EFTPOS, he says they knew they had found their answer.

With Smartpay Zero Cost™ EFTPOS, merchants don’t pay any transaction fees. Instead, the customer pays a small surcharge, which is calculated automatically by the terminal.

This surcharge is generally 1-2% of the purchase, and for customers of Semaphore’s bakery, that most often works out to be a matter of cents, whereas for Terry, those fees had been costing him up to $1,000 every month.
"Once you work out the savings with Smartpay Zero Cost™ EFTPOS solution, it’s a no-brainer."
The Semaphore Bakehouse
Assorted bread

Switching made easy by Smartpay

“Switching from our bank to Smartpay was so easy, and that is important when you are a very busy business,” Terry explains.

“Smartpay is so easy to deal with, and the whole experience was seamless, from the first conversation to receiving the terminal.”

“The Smartpay terminals work very well. I have 13 full-time and part-time staff, and we all love how the surcharge is calculated automatically.”

“There is hardly any training required, so the team can just focus on delivering great customer service."

Keeping customers sweet when you surcharge

So how do bakehouse customers feel about the change, and the need to pay a surcharge?

“99% of customers are OK with paying a little extra. It’s a very small fee at the end of the day.”

“Our customers have been very understanding, and they appreciate how tough it can be for a business right now, especially with inflation.”

“Reducing our expenses where we can, helps us keep our prices down and customers can still pay by cash.”

“I feel surcharging is becoming more prevalent in business today. I have experienced surcharging in our local area and it has not stopped me from returning to those businesses.”
breads on rack

Savings going to keep other expenses

“We are saving between $10,000 and $12,000 per annum and that is a lot for a business like ours,” Terry explains.

“With so many expenses increasing, like electricity and ingredients, it’s great to have the additional cash flow to cover these expenses.”

How The Semaphore Bakehouse in Adelaide is benefiting from Smartpay

10k - 12k
Savings Per Year
Based in
Hand holding phone tapping Android terminal surrounded by cafe items

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