Pastries and bread should rise in a bakery, not bank EFTPOS fees.
And that’s exactly why Mark, the owner for Ferguson Plarre Bakehouse franchise at Taylors Lake, found himself hunting for a new EFTPOS solution.
“The cost of our bank EFTPOS terminal was getting out-of-hand.
“We were paying the bank about $1200 to $1400 every month in EFTPOS fees.’
“The fees were also very confusing. There were so many different fees. Our monthly statements were complicated which made reconciling hard.”
Mark wanted an EFTPOS solution that would suit a busy franchise business that needed to operate on tight margins. What he needed was a solution that would save him time and money, was easy to set up, and one that would also keep his customers happy.
That’s when he discovered Smartpay’s Zero Cost™ EFTPOS solution.
Switching to Zero Cost™ EFTPOS was a piece of cake
“I first noticed Zero Cost™ EFTPOS at the local pizzeria. So I talked to them about it, and they loved the solution and dealing with Smartpay.”
“I inquired online, and twenty minutes later, a Smartpay payment specialist called me. I thought that was great, and I really liked how interested he was in our business and the challenges we were facing,” says Mark.
In a short time, Mark decided Zero Cost™ EFTPOS was precisely what he had been looking for.
With Smartpay’s Zero Cost™ EFTPOS, you don’t pay card transaction fees. Instead, the solution automatically adds a surcharge to each transaction for the customer to pay. Better still, switching was simple.
“Switching from my bank was super easy. We were up and running in no time.”
“We still keep all our business accounts with our bank, and we now have the best EFTPOS solution. So it’s the best of both worlds, you could say.”
Smartpay’s Zero Cost™ EFTPOS makes life a piece of cake
“We work long hours in a bakery. The last thing we want to do then is to reconcile every card payment.
Smartpay makes life so simple and easy. The fees are taken before settlement the next business day, so we do not waste any time reconciling or budgeting for fees at the end of the month.”
“Smartpay has made our financial operation so much more efficient.”
“We also have a number of part-time staff, and there was no training required. We just type in the amount, and the terminal automatically calculates the small surcharge.” Mark says.
Customers content with a small surcharge
For Mark, the decision to switch to surcharging was straightforward.
“What my customers care about is our great selection of fresh baking. I don’t think they care too much about a tiny surcharge.”
“I pay a surcharge on my phone bill, my electricity bill, and plenty more. I think most people are used to paying a surcharge.”
“We have signs on our counter and advise customers when they pay; we are very transparent. The surcharge appears on the terminal screen and their receipt.” Mark explains.
“98% of customers are happy to pay a minimal surcharge. “
“They just want to use their card because it’s easy, they get their reward points, and it’s safer, as they do not have to carry cash.”
Saving dough and reinvesting in the business
“We are saving about $14,000 to $17,000 per annum, which is so significant for a small business.”
“The savings have helped to improve our cash flow and cover other expenses. We have also invested back into the business, and the savings allows us to keep our prices down and remain competitive, so customers benefit from that.”