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A Beginner’s Guide To Marketing For Small Business

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As a small business owner, marketing can be one of the most powerful tools you have in your toolbox. You don’t need a big budget to do it well, you just need a little know-how. This is where we can help! Marketing for small businesses is more accessible and affordable than ever before. 

Your customers need to interact with your brand an average of eight times before they make the decision to purchase. Marketing your small business helps you do that, getting your brand in front of your potential customers more often and in more places. 

In this article, we’ll share simple strategies that are relevant to any small business owner looking to grow their brand, whether you’re just starting out or have been doing it for a while. Importantly, the strategies we share will help you to maximise your return on investment (ROI) no matter the size of your business or your budget. More bang. Fewer bucks. Who doesn’t want that!?

Investing In Social Media Marketing

Social media marketing is free. It’s easy to use. And it can do wonders for your business by connecting with your customers and building brand recognition.

No matter which social media platform you’re posting on, consistency is key. Share content at least once a week across all channels to stay front of mind with your customers. Platforms like Instagram and TikTok require more frequent posting (one post every one or two days, if possible) to increase consumer engagement.

When you start social media marketing for your small business, it can feel like you’re not gaining any traction. Give it time. Keep posting. Stay consistent. Even if no one is engaging with your posts. Once you build momentum, you’ll start to reap the rewards.

Making Use of Content Marketing

Content marketing involves creating interesting, relevant and helpful content to attract your potential customers. Content marketing helps with your search engine optimisation and gives you content to share on social media. 

The best part? Other than the time you spend creating the content, it’s free. It’s also easier to produce than traditional marketing campaigns and more likely to be shared on social media by your customers. 

A good example of content marketing might be a local florist creating a ‘how-to’ article on flower arranging. The article could include popular Google search terms for buying flower arrangements and hiring florists for events, to help potential customers find this relevant content when searching online.

Using PPC (Pay-Per-Click) Advertising

Pay-per-click (PPC) advertising means that you pay for an advertisement only when someone clicks on it. 

This is a popular marketing tactic for small business owners because you tend to see results quickly. This helps promote your products or services, boost traffic to your website and generate leads. 

PPC advertising isn’t always cheap. But it is significantly cheaper than above-the-line or traditional advertising options such as billboards or radio ads. You can also control your budget and target your desired audience to ensure the leads you generate are the right ones.

Engaging With Your Customers

Your customers want to engage and enjoy personalised experiences when they shop with you, even if you’re a small business. Engaging with your customers on social media or replying to reviews can quickly boost your brand profile and increase customer loyalty.

This is particularly true when dealing with complaints. A quick response and resolution to the customer’s issue can turn them from someone with a negative opinion of your brand to a potential brand advocate. Minimal effort required.

Leveraging Marketing Automation Tools

Marketing automation tools can help to take some marketing tasks off your plate so you can keep marketing your small business while you sleep. Time is money.

Automated marketing campaigns help deliver a solid ROI for the smallest amount of time and money spent. You can find tools to help with actively managing your social media or sending emails (eDMs) to customers. As long as you have a clear social media and communication strategy, your customers will know who you are, what you offer and how to shop with you.

Save with Smartpay to boost your marketing budget.

Smartpay Zero Cost™ EFTPOS customers save an average of $6,800 per year. Imagine what you could do with that cash in your marketing budget! Get in touch with the Smartpay team to talk about a solution for your business.

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