Don’t Make These Mistakes: Budgeting For Small Business

Jessica Smith April 8, 2022 No Comments

A small business without a budget? That’s a recipe for disaster. Budgeting for a small business is critical to avoid overspending and financial trouble. But if that budget isn’t well-planned…

Webinar: Social Media Marketing for Your Small Business

Jessica Smith March 23, 2022 No Comments

This week, for our second event during NSW Small Business Month, we hosted The Social Media Coach, Emily-Rose Hills who spoke with our audience about social media trends for 2022,…

TikTok Marketing: Is It Time For Your Business to Jump Onto This Trend?

Jessica Smith March 17, 2022 No Comments

These days, it seems like everyone and their dog is on TikTok. And as a business owner, it’s a savvy little marketing platform you can use for a huge impact…

QR Codes: Are they here to stay?

Jessica Smith February 25, 2022 No Comments

Living in today’s world, QR codes have become an essential part of society with the majority of people now knowing what a QR code is and how it works. Even…

Small Business Sustainability: Tips For Going Green

Jessica Smith February 17, 2022 No Comments

It’s good to be green. And not just because it can save you money in your business (hello, rising energy costs). Small business sustainability can have real impacts on your…

Valentine’s Day Marketing Strategies That’ll Win Some Hearts

Jessica Smith February 10, 2022 No Comments

Whether you dig it or not, Valentine’s Day is a big event for retailers. And for your customers, it’s the ideal day to share some love. The key to making…

Small Business Mental Health: You’re Not Alone

Jessica Smith February 2, 2022 No Comments

Running a small business is no easy feat. As rewarding as it is to build a business and work for yourself, there are a large number of challenges that arise…

Business Fraud Statistics: How To Protect Your Business

Jessica Smith December 3, 2021 No Comments

There’s a lot to consider when you’re in business and, unfortunately, protecting yourself and your customers from scammers is an ongoing task. So what are the scammers up to, and…

Black Friday Marketing and How to Get Your Slice of the Pie

Jessica Smith November 24, 2021 No Comments

As a savvy business owner, jumping on opportunities as they arise is one of the easiest ways you can win. And with Black Friday and Cyber Monday (BFCM) sales being…

Get Busy Season Ready: How to Prep Your Business For A Boost In Sales

Jessica Smith November 18, 2021 No Comments

The festive season is a busy time for many businesses, as customers flock to the stores and cash flow increases. It often starts with the Black Friday sales and continues…

Turning Customers Into Advocates The Smartpay Way

Jessica Smith November 15, 2021 No Comments

Let’s face it, in business it’s sometimes hard to get attention. But there’s a powerful tool you can add to your marketing toolbelt that really works – the brand advocate.…

How to Build A Successful Customer Loyalty Program

Jessica Smith November 5, 2021 No Comments

Don’t underestimate the value of loyal customers in your business. Lose a customer? You’ll likely need to find three new customers to fill the void they leave in your sales.…

Author: Jessica Smith