Singles add up in cricket. And in the hospitality trade, so too do card transaction costs.

That’s why the Cricketers Arms, a popular hotel near the SCG, decided to introduce a no-fuss surcharge using SmartCharge from Smartpay.

One simple change; one massive result.

With SmartCharge, the Cricketers Arms now saves $35,000 per annum – all profit that goes straight back to the bottom line.

Creating an even playing field for business

The Cricketers Arms Hotel is a local institution that enjoys a humming trade with diverse locals and eager fans going to the Cricket and AFL. But what the hotel wasn’t enjoying, says manager Janna, was the mounting cost to the business of the four regular bank terminals.

“We were giving away money for a service that should be helping our business.”

“More and more people are using cards or their mobile phone with tap and go, so we wanted a more cost-effective solution that was simple to implement.” says Janna.

Getting off to a flyer with SmartCharge

“We spoke to the friendly team at Smartpay about what we needed. We provided all our details and less than a week later we had four new terminals.”

“Switching and the setup process was extremely easy.”

“It was all plug-and-go. The terminals arrived fully programmed, so the surcharge is automatically calculated. We just punch in the purchase amount, and it’s done. It’s easy for our staff, and it’s working very well.”

Working together to look after locals

Locals are the heart and soul of the Cricketers Arms, so it was crucial they were onside with the change, says Janna.

“Smartpay provided us with signage to place on the bar. Our staff also advised patrons about the surcharge as it was something new for us. ”

“People mostly are fine paying a tiny surcharge. It’s never been an issue for us. Customers just want to use their card and the ‘tap and pay’ function’.”

“We even have an ATM here. However, most patrons want to use their card to pay.”

SmartCharge proves to be a game-changer

“We used to pay about $35,000 per annum in fees and charges. Now we pay nothing.”

“That’s so much better for our cash flow. What we charge is what we get, so it’s easier to reconcile. And the savings are going straight to our bottom line. The margins for pubs are getting tighter and tighter, so these savings are very welcomed.”

“SmartCharge has saved us significant costs. Their solution is simple and easy to implement. I like the fact that the surcharge is automatically calculated. That’s simplicity.”

Want to know more about surcharging?

To find out more about how surcharging could work for your business, get in touch with the team at Smartpay today.

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