For The Evening Boutique, which sells high-end evening and bridal wear, Covid had one small positive for the business: It caused them to look again at their EFTPOS solution.
“Covid was tough, and part of that was because of a big increase in card payments and the associated fees,” says Mary, the owner.
"We were paying about $400 to $500 a month."
“We thought about this a lot and started to look around. Smartpay seemed like a solid alternative.”
Following fashion and introducing a surcharge
Unlike most EFTPOS set-ups with all those different card transaction fees, SmartCharge automatically calculates a surcharge and adds this to the total for the customer to pay. This way, the merchant gets the full value of every transaction.
While surcharging is already popular in hospitality and travel, retailers are also adopting the practice.
"I think surcharging is becoming more common. More people are paying with cards, and retail businesses must adapt to this."
“I’ve experienced a surcharge at restaurants, and I have never had any issues with that. I felt our customers would feel the same.”
Initial trial of Zero Cost™ EFTPOS leads to fast rollout
“We first decided to test Zero Cost™ EFTPOS in one store. The set-up process was relatively straightforward, and I like how the terminal automatically calculates the surcharge.” Mary explains.
She continues to say, “For clients, we placed a sign on the counter and explained the change before paying.”
"We are so appreciative of our customers as they have been happy to pay a small surcharge."
“We won’t compromise on quality or service, and a surcharge helps keep our expenses under control.”
“We switched to Zero Cost™ EFTPOS in our other stores soon after.”
The perfect solution for retail business
"We are saving about $6000 per annum, which has helped improve our product range."
“I’m glad we switched to Zero Cost™ EFTPOS, and I would recommend other small businesses consider it. Everything is working really well: the terminals, the service, and, of course, the savings.”