Illawarra takeaway super-sizes sales by 30% with Zero Cost EFTPOS
Going from a cash-only business to accepting cards has helped one Illawarra restaurant increase the average transaction size by 30% – and all without paying any EFTPOS fees.
Kotez Chickens & Take Away is frequented by hundreds of locals in the Illawarra beach suburb of Bellambi, serving top-notch BBQ chicken, chips and salads for more than 22 years.
“We were only a cash business, but more customers were asking to pay by card,” says the owner Maria.
“I wanted a solution that was easy to set up, gave my customers what they wanted and minimised my costs.”
“Our local Illawarra Credit Union recommended Smartpay, so I got in touch, and I’m glad I did.”
Zero Cost EFTPOS adds the secret sauce
After working with the team at Smartpay to understand what her business needed, Maria decided the solution that best ticked the box for her was Zero Cost EFTPOS.
Zero Cost EFTPOS is a plug-and-go solution for businesses that want to accept cards but not pay card transaction fees. Instead of paying a fee per transaction, a surcharge is automatically calculated and added to the total for your customer to pay.
“Smartpay really delivered on their promise.”
“The entire set up process was very straight forward – from my initial call to the application to receiving the terminal.”
Putting Zero Cost EFTPOS to the test
“Initially, I was not keen on the surcharge; however, I felt it was better than increasing my prices to cover the costs of the EFTPOS fees.”
“It’s working very well. I feel we are much more efficient in how we do things now, and my casual staff love the simplicity of the terminals.”
“Based on what other businesses tend to pay in bank fees, I think we’ll save about $4,500 per year.”
“I also save time with reconciliation because I know exactly what is going into my bank account.”
Do locals love or loathe the change?
“We have signs up explaining the surcharge and mention it to all our customers, and that seems to be enough.”
“Customers have been happy to pay the surcharge. After all, it’s a very small fee, and they just want to use their card,” says Maria.
“Some of the local tradesmen now purchase more from us, as they do not have to worry about carrying cash.”
“In fact, the average transaction size has gone up by about 30% since we started with EFTPOS facilities.”
Chef’s choice for accepting payment
“Overall, it really is a great product that I can recommend. I’ve spoken to my sister about Zero Cost EFTPOS, and now she is using it for her business,” says Maria.
Want to know more about surcharging?
If you’re keen to learn more about how surcharging on EFTPOS works, or what you could save, find out more about Zero Cost EFTPOS. To talk about how surcharging could work for your business, get in touch with the team at Smartpay.