Covid switch saves beauty salon $12K p.a.
Changing your beauty regime can take years off your appearance. And, changing your payments solution? That can take thousands off your expenses.
Just ask Cesare, the owner of Glenrose Beauty Gallery, near Sydney’s Northern Beaches.
For this family business, the crunch time for change came with the arrival of Covid.
"When Covid hit, everyone was paying via EFTPOS, and our costs got to a point where we could no longer absorb the fees."
By switching to Smartpay’s Zero Cost EFTPOS solution, Cesare says he’s saving $12,000 p.a.
"I am so glad we made the switch. It has really helped us with our cash flow."
Card transactions, Covid and frown lines
“We’ve been in business 24 years, but the last two years have been the toughest in my working career.
“With shutdowns, revenue stops overnight, yet you still have rent and other expenses.”
But what got under Cesare’s skin most were the card transaction fees from his bank.
"I was paying around $1000 per month in fees. I found the banks too greedy."
“That’s why I started to look around. I came across Smartpay’s Zero Cost EFTPOS solution, and it just made a lot of sense to me.”
Switching to a beautiful Zero Cost EFTPOS solution
With SmartCharge from Smartpay, there are no transaction fees. Instead, a surcharge is automatically calculated for each transaction and added to the total for the customer to pay.
“We had a couple of chats with a Payment Specialist who explained how Smartpay’s Zero Cost EFTPOS works.
“I was impressed with how the surcharge is calculated automatically, so there is no staff training. The switch across from our bank was seamless, and their customer service has been excellent.”
Surcharging without raising customer eyebrows.
The only significant concern for Cesare was how his customers would react.
“We have a large, loyal customer base. They know us all on a first-name basis, and I genuinely care for my customers.”
"I was a little nervous what they would think about the surcharge, but everyone has been terrific."
“We placed signs on the counter and advised our customers about the surcharge. They have been very supportive. They understand why we have made this change, and we are extremely thankful for that.
“I have experienced surcharging myself and feel it’s becoming more the norm now.”
Big savings give a reason to smile
“Those savings are helping us to cover other bills, especially during these very challenging times.
“I only wish I had made the switch a lot sooner,” says Cesare.
“If you’re a small business and sitting on the fence about surcharging, I recommend you make the call today.
“You’ve got nothing to lose but those bank fees.”
Want to know more about surcharging?
If you’re keen to learn more about how surcharging on EFTPOS works, or what you could save, find out more about Zero Cost EFTPOS. To talk about how surcharging could work for your business, get in touch with the team at Smartpay.