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content marketing

Content Marketing. What is it and how can it help?

Marketing is impractical without great content that supports your business proposition. Content marketing should be part of your marketing process, no matter what technique you use to reach your audience.
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Canva: A free marketing tool for your business

Marketing is an essential part of building any business but when it comes to creating your brand, consistency is key. However, sometimes implementing a range of software to assist your
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Helpful hints on hiring a new employee (and how to keep them!)

As a business experiences growth or needs an extra helper to help alleviate some of your mounding tasks, it’s time to invest in one of your business’s biggest assets; your
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Meet the winner of our third ‘Refer a friend’ $5,000 quarterly draw!

We interviewed Chris, the owner of Semaphore BBQ Chickens in South Australia, our third ‘refer a friend’ winner of the $5,000 quarterly draw and an official Smartpay Ambassador. See what
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5 Tips Your Small Business Can Implement to Leverage the Easter Long Weekend

With the Easter long weekend fast approaching, this is the time to get clever with your marketing and leverage your customers taking advantage of the fun festivities. With more people
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6 Common Budgeting Mistakes Small Business Owners Should Avoid

Budgeting is one of the most important aspects of running a small business. Without a budget, it’s easy to overspend and find yourself in financial trouble. Trying to run any
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Federal Budget 2022-23 Wrap Up for SMEs

With the Australian Federal Budget being handed down on Tuesday 29 March (2 months earlier than the usual May date), there was a question whether the budget would benefit small
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social media

Webinar: Social Media Marketing for Your Small Business

This week, for our second event during NSW Small Business Month, we hosted The Social Media Coach, Emily-Rose Hills who spoke with our audience about social media trends for 2022,
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Social Media Marketing: How the TikTok platform can work for your small business

We all know that marketing for small businesses is hugely important and maybe a new platform like TikTok may be just what you need to reach your desired audience. If
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