Alipay and WeChat are lifestyle super apps, embedded in daily life
One of the most powerful ways for restaurants, stores, hotels and tourist attractions seeking to reach and connect with Chinese tourists is to tap into the Chinese obsession with social media and mobile payments.
However, as Facebook, Instagram and Twitter are blocked in China, Chinese people use Chinese social media apps like those available on Alipay and WeChat plan their holidays and deciding what experiences they want on their trip. Smartpay helps you connect with these customers using these powerful platforms.
Digital connection is the key to engaging Chinese visitors
Digital channels provide information, in their own language – crucial to being able to travel freely and independently. Exploring and planning online is key as Chinese tourists are more likely than other travellers to plan their trip in advance.
Recommendations are key for Chinese consumers who have an inherent lack of trust.
Digital channels are where recommendations are shared. Key Opinion Leaders are very influential (in fact there is a whole industry behind WeChat bloggers!).
Gain visibility of your business through Alipay & Smartpay
Alipay’s Discover platform helps businesses connect with a staggering number of outbound Chinese tourists before, during and after their trip. Accessed easily by a key button on the home page of the Alipay app, Discover is where users can find places nearby to shop, things to do and where to eat. Smartpay helps you make the most of your free Discover listing to attract more customers.
Translated listing for your business
Your store is listed in Alipay Discover, in English & translated for you into Chinese. Show photos, key products and let customers know how to contact your business.
Load your own coupons to drive traffic
Give offers to potential customers to encourage users to visit or spend with your business. If they save your coupon to their Alipay wallet they’ll be reminded before it expires – a great prompt to visit your store. A small discount is better than none!
Access to seasonal campaigns
Alipay have a number of big campaigns around key events in the Chinese calendar where they run offers for their users. Your business can participate in these. For example, the current Alipay Red Packet campaign gives your customers a chance to get up to 2888RMB towards a purchase – all funded by Alipay.
The Alipay and WeChat Pay option will be available to Smartpay customers in Australia shortly. Register your interest online today.
Learn more about China’s preference for QR payments by reading our blog post, Why mobile payments are an integral part of Chinese consumer culture.