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Capturing the moment with Chinese mobile payments

Offering Alipay and WeChat Pay has given one photography business a big reason to smile.

Magic Memories partners with tourist attractions to capture those special moments for guests and a growing Chinese market presented a new payment opportunity, says their Country Manager Dan Horton.

“At some attractions, Mandarin-speaking Chinese now make up 50% of all guests. For those from Mainland China, QR payment is prevalent. Alipay and WeChat Pay literally have a billion users each.
“We saw an opportunity to increase sales by offering Alipay and WeChat Pay as a payment option.”

When they first started looking in 2017, there was no one who could do both Chinese mobile payments and integrate with Magic Memories Point-of-Sale system.

“We looked at standalone Alipay and WeChat Pay providers but the reconciliation time and loose contract terms around getting the funds settled sent up a few red flags.”

Magic Memories logo with EFTPOS machine

“Smartpay’s solution is convenient and easily integrates.”

– Dan Horton, Country Manager, Australia

“We knew from our relationship in New Zealand that Smartpay could provide Alipay and WeChat Pay, so we talked to them.”

“They could deliver QR; plus they could retain the functionality we already had and more.”

“We chose Smartpay because the pricing was competitive, and there was a range of options available, including flexible surcharging.”

“Some of the attractions we operate at surcharge card payments and others don’t. We needed the flexibility to have a different solution at each site, which Smartpay could do.”

“I was impressed with Smartpay’s customer support.”

– Dan Horton, Country Manager, Australia

“The set-up was smooth and straight forward from the Smartpay side. Any issues have been few and far between – things like Telstra outages, which affect every provider.”

And how does the Smartpay solution work day-to-day for staff? Kirsty Trinder Photography Operations Manager at Sea Life in Melbourne explains: “We see a lot of Chinese guests, and they love to use Alipay and WeChat Pay. It helps to relate to them a bit more, make services more accessible, and they feel more comfortable.”

“Our motto at Magic Memories is: ‘We make people smile”, and fast transactions help that.”

“We integrate with a POS, so the terminal automatically sets up the QR code as soon as you hit the QR button – it’s just like any other payment method. The guest does the rest. For staff, I just explain it once, and they are good to go.”

Want to know more about surcharging?

If you’re keen to learn more about how surcharging on EFTPOS works, or what you could save, find out more about SmartCharge. To talk about how surcharging could work for your business get in touch with the team at Smartpay.